OUR TEAM
Mike Cosentino
Chief Running Officer
My Perfect Run: A long, tasty, single track trail deep inside the Chattahoochee National Forest with a couple of friends, my ultra-dogs, a big bag of peanuts, and a very cold microbrew waiting at the finish.
Originally From: Elkhart, IN
Best Advice: Sign up early for a goal race. It will save money on registration, make sure the race doesn’t sell out before I’m signed up, and it will keep me motivated and committed to train for the race.
What Keeps Me Going: My wife & kids.
Fernando Del Valle
Director, Foundation Retail
My Perfect Run: The last one!
Running around the National Parks in Utah was, to say the least, life changing! I had never felt so close to nature as I did there. Never had I experienced such energy, such an overwhelming feeling from any other place.
Originally From: New York, NY
Best Advice: Train as you race. Keep your body straight, it will help your form and your mindset. When the pain starts, and it will, remember, that too will pass! And when all else fails, smile!
What Keeps Me Going: All that lies ahead; the hope for a better day; the run ahead; life’s grand adventure ahead…
Lucas Stocks
Director, Footwear
My Perfect Run: Whenever it is the sweet spot between having the sun out and it is not too hot.
Originally From: Athens, GA
Best Advice: If you wait until the last minute to do it, it only takes a minute to do.
What Keeps Me Going: I am just trying to impress my wife.
Tricia Beaty
Director, Apparel, Accessories & Trademark Goods
My Perfect Run: Fall run on the trails
Originally From: Georgia
Best Advice: Small progress is still progress. Keep Going.
What Keeps Me Going: My favorite human, my son.
Jason Toney
Senior Manager, Community Connections & Special Events
My Perfect Run: It's hard to avoid recency bias, but the Mesa/NCAR/Skunk Canyon trail loop in Boulder. Plenty of variation(mud/ice/switchbacks), it's technical enough, without being overwhelming, and you can enjoy some amazing views of the Flatirons. When finished with any run , nothing is better than a nice cup of coffee.
Originally From: Melbourne, FL
Best Advice: Every day, once a day, give yourself a present. Don't plan it, don't wait for it, just let it happen.
What Keeps Me Going: My wife, our cats, and the desire to make a positive impact on all those around me.
Greg Patterson
Store Manager Cumming
My Perfect Run: My perfect run has always been in the early morning, when the birds sound a little louder, the air is crisp, and everything just seems perfect. There’s something special about starting the day that way—quiet, peaceful, and completely in the moment.
Originally From: I’m originally from South Africa, home to two iconic ultramarathons: the Comrades Marathon - world’s oldest and largest ultramarathon, and the Two Oceans Marathon, known for its breathtaking coastal route around Cape Town.
Best Advice: Enjoy it whenever you can. Running doesn’t always have to be about racing, chasing the next PR, or proving something. Sometimes, the best runs are simply the ones where you get out there, enjoy the experience, and appreciate what your body can do.
What Keeps Me Going: Knowing that I’m making a difference in the lives of the kids I coach. Seeing them grow, gain confidence, and discover what they’re capable of is incredibly rewarding. That’s what keeps me motivated and reminds me that running is about so much more than just the miles.